Nothing is more frustrating than seeing a member, once enthusiastic about joining the fraternity, lose interest and face suspension for non-payment of dues.
Sadly, this issue is increasingly common in our Lodges, and as leaders, it is crucial to understand the underlying causes and address them effectively.
This guide provides practical steps and strategies for retaining members and ensuring they continue to see value in their membership in Freemasonry.
Understanding the Issue
Men join Masonic Lodges for several key reasons: to meet new friends, enjoy the company of other men, and be involved in their community and family activities.
When these needs are met, members find value in their Lodge membership.
Conversely, if these expectations are not met, they perceive their membership as lacking value and may cease paying their dues.
Therefore, it is crucial to address these core motivations and ensure members consistently experience the benefits they sought when they joined.
Creating Value: The Leader’s Role
As a Lodge leader, creating and maintaining the value of membership is your responsibility.
Here’s how you can address the issue of non-payment of dues effectively:
Personal Contact
Begin by personally contacting each member. A simple phone call or letter can make a significant difference. Direct, personal requests often yield positive responses.
Most men will not categorically deny a request for help, especially when it is made personally.
When reaching out, express genuine interest and concern for their well-being and reasons for not renewing.
A suggested approach is to combine both methods: send a personalized letter followed by a phone call.
This two-pronged strategy shows that the Lodge values their membership and is serious about retaining them.
Change the Narrative
Shift the focus from “pay your dues” to “how can we help you?”
This approach demonstrates genuine concern for the member’s situation and encourages them to stay involved.
Ask questions about what they find valuable and what improvements they would like to see.
Showing interest in their actions and responses can make a significant difference.
For instance, if a member expresses interest in community service, involve them in planning and executing community projects.
Timing is Crucial
Timing is everything when addressing non-payment of dues so engage members early, well before the deadline for dues.
Regular check-ins can help identify and address issues early.
Also, be mindful of their personal circumstances.
For example, if a member has recently lost a job or is facing personal difficulties, show compassion and offer solutions such as temporary fee waivers or extended payment plans.
Avoid contacting members only at the last minute, as this can appear insincere and may exacerbate any negative feelings they have.
Practical Steps to Help Members
Engage Early:
Regularly communicate with members about their dues status well before deadlines.
Early engagement shows sincere interest and can prevent suspensions.
Set reminders for yourself and your team to check in with members periodically.
Offer Assistance:
Provide options for those facing financial difficulties. Consider temporary fee waivers, reduced dues, or payment plans to ease their burden.
Make it clear that the Lodge values their presence more than their financial contribution.
Involve Them in Lodge Activities:
Give members meaningful roles or tasks within the Lodge.
Engaging them in activities can rekindle their interest and remind them of the value they bring to the Lodge.
For example, invite them to lead a committee, organize an event, or mentor new members.
Demonstrate Value:
Continuously showcase the benefits of membership through Lodge events, community involvement, and personal connections.
Highlighting the tangible and intangible benefits can reinforce the value of their membership.
Share success stories and testimonials from other members who have benefited from being active in the Lodge.
Building a Supportive Environment
Mentorship Programs: Establish mentorship programs where new and struggling members are paired with seasoned members who can guide and support them. This personal connection can help maintain their interest and engagement. Mentors can provide advice, share experiences, and help integrate new members into the Lodge culture.
Recognition and Rewards: Publicly recognize members’ contributions and provide incentives for active participation. Recognition can be a powerful motivator and can help members feel valued and appreciated. Consider implementing a “Member of the Month” program or giving awards for exceptional service.
Feedback Mechanisms: Create channels for members to provide feedback and suggestions. Ensuring that members feel heard and valued can improve their overall satisfaction and commitment to the Lodge. Regularly survey members to gather their opinions and implement their suggestions where feasible.
Addressing the non-payment of dues requires a proactive, personal approach.
By understanding why members join and what they expect, Lodge leaders can create an environment that reinforces the value of membership, reduces suspensions, and fosters long-term engagement.
Remember, the key is to show genuine interest and offer timely, appropriate support to each member.
Through early engagement, personalized contact, and creating a supportive environment, Lodge leaders can effectively manage and prevent the late/non-payment of dues, ensuring a thriving and engaged membership.